NAME: Samuel Atuobi Baah

PROFESSIONAL NAME: Sammy Flex

NATIONALITY: Ghanaian

PROFESSIONS: Journalist, Artiste Manager, Actor, Media Personality

PROFESSIONAL SUMMARY
Samuel Atuobi Baah, popularly known as Sammy Flex, is a versatile Ghanaian media personality with extensive experience in journalism, artiste management, and acting. With a career spanning over a decade, Sammy Flex has established himself as a key influencer in Ghana’s entertainment industry. He is renowned for his work as a showbiz journalist, PR strategist, and the official manager of multiple award winning Ghanaian musician Shatta Wale. His dynamic expertise in media relations, brand management,
and entertainment reporting has made him a respected figure in the industry.

KEY SKILLS AND EXPERTISE

• Entertainment Journalism
• Artiste & Talent Management
• Public Relations (PR) & Brand Strategy
• Media & Event Hosting
• Acting & TV Presenting
• Social Media & Digital Content Management
• Crisis & Reputation Management

Professional Experience

1. Artiste Manager – Shatta Wale (2018–Present)

• Manages the brand, media engagements, and business dealings of Ghanaian dancehall superstar Shatta Wale.
• Coordinates tours, endorsements, and PR strategies to enhance the artiste’s marketability.
• Handles media relations, press releases, and crisis communications for the artiste.

1. Showbiz Journalist & Presenter – Flex Newspaper & Online Media

• Founder and editor of Flex Newspaper, a leading Ghanaian entertainment news platform.
• Former Showbiz Editor at Daily Guide Newspaper.
• Host of entertainment programs, interviews, and red-carpet events.

3. Actor & TV Personality

• Featured in Ghanaian movies and TV series.
• Regular panelist and commentator on entertainment discussion shows.

3. Public Relations (PR) & Media Consultant

• Provides PR services for celebrities, corporate brands, and events.
• Expert in media strategy, press releases, and reputation management.

EDUCATION & CERTIFICATIONS

• Degree in Communications/Journalism
• Professional training in Media Relations, Public Relations, and Brand Management.

NOTABLEACHIEVEMENTS

• Successfully managed high-profile artiste Shatta Wale, contributing to his sustained relevance in the industry.
• Built a strong media brand (Flex Newspaper) as a trusted source for Ghanaian entertainment news.
• Recognized as one of Ghana’s top entertainment journalists and PR experts.

MEDIA APPEARANCES AND CONTRIBUTIONS

– Regular guest on entertainment shows (e.g., United Showbiz, Entertainment Review).

– Featured in interviews on major platforms like TV3, Joy FM, Peace FM, and Starr FM.

Social Media & Contact

• Twitter (X): @SammyFlex
• Instagram: [@SammyFlexGh](https://instagram.com/SammyFlexGh)
• Facebook: Sammy Flex

Personal Brand Statement
“A dynamic force in Ghana’s media and entertainment space, Sammy Flex combines journalism, PR, and artiste management to shape industry narratives and elevate brands.“